GameStop invited its employees to post dance videos for awards that include extra working hours during the holiday shopping week and the videos will have the hashtag as “#redwinechallenge”
“Be creative, rope in your team, and have fun with it! Don’t worry, you can’t look as bad as the event team does!” reads Incisiv TikTok Dance Challenge, one of GameStop’s latest running contests. Stores need to send the best videos to the marketing company Incisiv. Echo 8, Echo Auto, $ 100 Visa gift card, and “10 additional working hours” will be given to use on Black Friday week.
“Imagine what you could do with all those prizes!” is written in the contest. The event team of the company posted its own video for an example on Youtube, watch it below:
GameStop stores have a limited total number of hours employees can work in a given period as many retailers do. Even if a manager wants to give extra shifts at a particularly busy time, such as Black Friday, they cannot exceed their monthly budget regardless. Things that could not be done within the allotted hours should be done anyhow, it just goes unpaid. According to the Economic Policy Institute, the annual estimated money received from workers for wage theft and its different forms is $ 15 billion.
For keeping its stores open on Thanksgiving for a quick start to Black Friday shopping, GameStop was criticized in the past. But this time the company will keep its doors closed and instead of opening it, it comes with the TikTok dance challenge. One employee appeared in the GameStop subdirectory and said “Some of us have holiday help to hire and train in 3 weeks and prefer to not be on TikTok”.