Xbox CEO Asha Sharma told employees that the company intends to keep supporting its biggest established franchises while also creating new intellectual property, according to original reporting from Windows Central.
Windows Central says the remarks came during an internal Xbox Town Hall held last week. The outlet reported from unauthorized transcripts that it said were supplied by multiple trusted sources.
Sharma reportedly told employees that Xbox is backing its strongest franchises and wants its major games to grow into global billion-dollar properties. She then added, “I would also like to see us continue to create enduring new IP.”
The Xbox CEO also warned, “We will not survive if we only revive on the past.” In the reported remarks, she said the company needs new ideas and the courage to create original properties that can reach different audiences.
The context is important: these were reported comments from an internal employee meeting, not a formal public Xbox announcement. Windows Central’s account indicates that Sharma was describing a broad content strategy rather than announcing a particular game, studio, budget, or release plan.
The same report says Sharma discussed simplifying Xbox’s studio structure and finding growth opportunities for King and the wider casual gaming business. Her comments arrive after a period of restructuring and cuts that has raised questions about how much room Xbox will leave for riskier original projects alongside its established series.
Taken together, the reported message points to a balancing act: Xbox wants to extract more value from proven franchises without depending entirely on its existing catalog. Whether that position produces a steady pipeline of new games will depend on the projects the company funds and carries through to release.
What kind of original game should Xbox prioritize as its next long-term franchise?
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