Following a challenging year marked by layoffs and declining user engagement, Twitch remains unprofitable nearly ten years after its acquisition by Amazon. According to insiders cited by the Wall Street Journal, there’s growing concern that Twitch may become a “zombie brand,” similar to other underperforming Amazon acquisitions like Goodreads and Woot. Employees fear another round of layoffs as Twitch’s ad sales and user numbers stagnate. Despite these issues, an Amazon spokeswoman expressed confidence in Twitch’s potential. Earlier this year, Twitch shut down its Korean operations due to high costs and faced backlash over new content guidelines.

For more details, read the full article on ign.com.
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