Take-Two CEO Strauss Zelnick acknowledges that adding Call of Duty to Xbox Game Pass will drive subscriptions, but he remains skeptical about the long-term viability of day-one releases in subscription services. Zelnick reiterates that Take-Two’s decisions are driven by rational economics and won’t be swayed by Microsoft’s strategy. Despite cost reductions and a narrowed game pipeline, Take-Two remains focused on producing top-tier content, with Grand Theft Auto 6 slated for release in 2025.
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Take-Two’s Rational Approach to Subscription Services Amid Game Pass Growth
4mo agoFor more details, read the full article on gamesindustry.biz.
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