Sony CFO Acknowledges Lack of Original IP

Sony’s Chief Financial Officer, Hiroki Totoki, has expressed concerns over the company’s lack of original intellectual property (IP). In an interview with the Financial Times, Totoki emphasized the need for Sony to focus more on developing its own IP across different sectors, including gaming, film, and anime. While Sony has successfully brought global attention to existing content, Totoki highlighted that the company struggles with IP creation in the early stages. Sony’s portfolio includes strong gaming IPs like God of War and Horizon, but there are also dormant franchises such as Bloodborne and SOCOM. Will Sony revitalize these classic titles or focus solely on creating new IP?