Michael Bay and Adam Goodman are developing the viral “Skibidi Toilet” internet sensation into TV and film projects. Known for its explosive, dialogue-free animated shorts, Skibidi has amassed a huge following on YouTube and Roblox. Goodman and Bay, through their studio Invisible Narratives, are exploring hybrid animated/live-action adaptations. They also plan to launch merchandise this fall. Unlike traditional IP control, they encourage fan-made content to amplify the brand. This move follows the trend of digital-native IPs like MrBeast and Cocomelon moving to Hollywood.

For more details, read the full article on variety.com.
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