82% of American video game players made an in-game purchase last year, according to Comscore’s 2024 State of Gaming Report. The report highlights that 62% of adults over 18 played video games, with millennials making up 49% and Gen Z 13%. Additionally, 77% of players use more than one platform, often combining console, PC, and mobile. The report also notes a significant engagement with esports, especially among Gen Z and millennials.
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