UK retailer GAME will end in-store pre-orders starting August 1, 2024, as part of its integration into Frasers Group. Customers can still order online for home delivery or purchase in-store upon release. Existing pre-orders for releases through January 31, 2025, will be honored, while later releases will receive refunds. This follows GAME ending its Reward card scheme in June 2024. Further instructions for staff regarding in-store marketing displays are expected.
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