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Disney+ Raises US Prices: Ad Tier Now $12.49, Premium $21.49

Disney+ has raised its U.S. subscription prices again, increasing both standalone plans and several streaming bundles. The service’s ad-supported plan now costs $12.49 per month, while Disney+ Premium is $21.49 per month or $214.99 per year.

Those figures are now listed on the official Disney+ U.S. signup page. Compared with the previous $11.99 ad-supported price and $18.99 Premium price, the monthly increases are 50 cents and $2.50, respectively. The change took effect on September 23, 2026.

The smallest gap between a standalone Premium subscription and a two-service bundle is now just 50 cents. Disney+ and Hulu with ads costs $12.99 per month, while the no-ads Disney+ and Hulu Premium bundle is $21.99 per month. Disney is also advertising introductory six-month rates of $11.99 and $19.99 for those two bundles, respectively, for eligible new subscribers.

Bundles that include ESPN Unlimited are priced at $35.99 per month with ads or $44.99 per month for the Premium version. The Disney+, Hulu, and HBO Max bundle costs $21.99 per month with ads or $34.99 per month without ads on the included on-demand services. Hulu + Live TV packages that include Disney+ and ESPN Select are listed at $99.99 per month, rising to $109.99 for the Premium option.

The latest increase continues a steady climb from Disney+’s 2019 launch price of $6.99 per month. At launch, the service offered one subscription tier; its current lineup now spans ad-supported viewing, Premium access, and bundles with Hulu, ESPN, and HBO Max.

For subscribers comparing the new options, the pricing makes the Disney+ and Hulu bundles especially significant. The ad-supported bundle costs only 50 cents more than Disney+ alone, and the Premium bundle has the same narrow difference. Actual billing can vary for customers who subscribe through third-party platforms, and availability and pricing outside the United States differ by market.

Does the new Disney+ price still feel worthwhile, or would one of the bundles make more sense for you?

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