Ubisoft is reportedly facing a class action lawsuit over claims of unauthorized sharing of user data. According to Bloomberg Law, the complaint alleges that Ubisoft has been transmitting personally identifiable information (PII) to Meta through its Pixel tracking software when users make purchases on the Ubisoft Store or subscribe to Ubisoft+.
The lawsuit contends that Ubisoft fails to inform users on its website that their PII is collected by Meta’s tracking Pixel, potentially exposing this sensitive data to anyone with technical expertise. The complaint emphasizes the importance of data-sharing policies in users’ decisions to disclose personal information to services.
Citing the Video Privacy Protection Act, established in 1988 to safeguard individuals’ PII related to video rentals, the lawsuit claims Ubisoft is violating by not adequately informing users about the data sharing practices. Although the Act was updated in 2013 to allow data sharing with user consent, Ubisoft is accused of neglecting to obtain this consent.
The lawsuit alleges that Ubisoft deliberately employed the Pixel to track user interactions on its website and relay this data to Facebook for marketing purposes, all without user knowledge or approval. While the class action has not yet been certified, the plaintiffs seek a jury trial, financial restitution for affected users, and a directive for Ubisoft to either eliminate the Pixel from its site or secure user consent before any data sharing occurs.
